Jeep - Grand Land

"I Bought a Jeep", love it or hate it the line had become part of Aussie vernacular. What was less clear however was what you could do with it once you bought it.

To give a clearer meaning to Jeep's actual tagline 'Don't Hold Back', we partnered with to create an automotive competition of a different kind; the chance to win your own chunk of rural land.
30sec TVC
Campaign Page
Property Selected
Property Details
Dealership Poster
Selected properties featured in outdoor media