A clearer view of world business
The Financial Times makes the business world clearer for its audience. So for the FT's brand visual, we quite literally made the business world clear for our audience by creating a detailed, explorable city made entirely of transparent glass. We packed the city with individual scenarios reflecting the biggest news stories of the time - from conversations about renewable energy to China's dominance in the tech sector.
The city also came to life as a living digital execution with the scenarios being updated as new headline stories came in - each clicking through to the full articles on the Financial Times.com
Pedestrians could explore the city at street level with traditional and special builds placed throughout Hong Kong island and Kowloon bay.