Holden - Dirt, by Colorado (Concept)

Behind the veil of every dirt-covered 4WD lies a story of intrigue – "What've they been up to? ...what am I missing out on? ...wash your car mate". The unfortunate reality however is that most Australian 4WDs don't venture further than the carpark of their local Woolworths.

THE IDEA
For those who yearn to be part of the adventurous few but don't have the time or confidence to get out there – Holden's got you covered. In dirt.
Exotic Australian dirt sourced from locations accessible only to one vehicle - the Colorado - and made available to every faint-hearted 4WD owner online or from your local dealer. It’s like an adventure... in a bag.